It’s Skinny, the brand known for reinventing pasta to satisfy
modern cravings, is excited to introduce its new ready-to-eat Pasta Meals—a first-of-its-kind
innovation in the pasta meal category. Pairing the brand’s signature zero-carb, gluten-free
noodles with rich, organic cheese blends, these indulgent dishes bring restaurant-quality flavors
to the grocery aisle without sacrificing on taste or convenience.
Available in three mouthwatering flavors—Truffle Parm, Cacio e Pepe, and Velvety Cheddar—
each meal provides a new way to enjoy pasta. With just 7 grams or less of total carbs per
serving, the new Pasta Meals offer lower calories and reduced sodium. Ready in about five
minutes from start to finish, simply heat the sauce for 3–4 minutes while rinsing the noodles—
then combine and enjoy. They offer the indulgence of classic pasta dishes with the ease of a
ready-to-eat meal.
“The current Pasta Meals selections have remained largely untouched when it comes to true
innovation, and we saw an opportunity to bring something completely new to the table," said
Bryan Guadagno, CEO of It’s Skinny. "These meals are for everyone, providing comforting
flavors made with ingredients that fit a variety of dietary preferences, so no one has to miss out
on what they love."
Developed with a focus on culinary quality and flavor innovation, the Pasta Meals are made
with premium ingredients to ensure crave-worthy, balanced options that cater to modern
dietary preferences.
“Our goal was to create indulgent, restaurant-inspired flavors while keeping nutrition at the
forefront," said Elad Barkan, Chief Product Officer of It’s Skinny. "By leveraging my experience
in both culinary artistry and food science, we created meals with high-quality ingredients that
deliver bold taste without unnecessary carbs, calories, or sodium."
It’s Skinny is thrilled to have H-E-B as one of the first retailers to carry the new Pasta
Meals. Both It’s Skinny and H-E-B are proud to be rooted in Austin, Texas, sharing a
commitment to quality and innovation. This debut in H-E-B reflects the brand’s deep
connection to the local community and reinforces their shared mission to provide healthier,
more accessible food options.
It’s Skinny is also available for purchase on Amazon and through national retailers including H-
E-B, Publix and Kroger.
About It’s Skinny
It’s Skinny is revolutionizing the way people enjoy pasta with a low-carb, low-calorie alternative
crafted for the modern eater. Made from a high-fiber, low-carb plant, It’s Skinny is naturally
gluten-free with low net carbs and a low glycemic impact. The brand offers four versatile
noodle shapes and a line of flavorful pasta meals, all crafted to satisfy diverse culinary
preferences while supporting balanced lifestyles. Ready in just minutes, It’s Skinny provides a
convenient, healthy option for modern eaters who seek to enjoy their favorite dishes. With a
focus on culinary creativity and mindful consumption, It’s Skinny empowers all to craft delicious
meals that fit their dietary needs.
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