M2 Ingredients, Building on 15 Years of Organic Leadership, Pioneers Regenerative Organic Certified Mushrooms and Launches Myco-Suspend Beverage Solution.
Vista, CA – [March 13, 2025] – M2 Ingredients, the leader in
functional mushroom innovation and the largest grower in the Western
Hemisphere, today announced a groundbreaking partnership with the Regenerative
Organic Alliance (ROA) to launch the first large-scale offering of Regenerative
Organic Certified® (ROC™) mushrooms. This monumental launch features five
highly sought-after species: Lion’s Mane, Reishi, Cordyceps, Turkey Tail, and
Chaga. Simultaneously, M2 Ingredients unveils “Myco-Suspend™”, a proprietary
beverage solution poised to redefine how consumers experience whole mushroom
powders.
Regenerative Organic Certified® Mushrooms: Setting a New Gold
Standard for Sustainability
M2 Ingredients is spearheading the regenerative organic agriculture
movement, delivering ROC™ mushrooms that surpass conventional standards for
soil health, animal welfare, and fair labor practices. Building upon the
foundation of USDA Certified Organic, Regenerative Organic Certified®
introduces rigorous criteria that seamlessly integrate the three core pillars
of regenerative organic agriculture: stringent requirements for soil health,
animal welfare, and social fairness.
“I am incredibly proud of the collaborative work we’ve
accomplished with the ROA team to establish these new, stringent growing
standards for ROC-certified functional mushrooms. This partnership empowers
consumers to access premium, sustainably cultivated mushroom products that
bolster both their well-being and the planet’s health,” states Dr. Sandra
Carter, Founder of M2 Ingredients.
Christopher Gergen, CEO of the
Regenerative Organic Alliance, adds, “We are thrilled to partner with M2
Ingredients in this pioneering endeavor. Their unwavering commitment to
regenerative and organic practices and transformative innovation within the
rapidly expanding functional mushroom sector is truly inspiring. This
collaboration marks a significant leap towards making regenerative organic growing
practices the industry norm in the supplement space.”
This launch arrives at a critical juncture, as consumer demand
for sustainable and transparent products reaches unprecedented levels.
·
Explosive
Consumer Interest:
·
Google
searches for "regenerative organic" have skyrocketed by 400% in the
past two years, reflecting a dramatic surge in consumer awareness and
curiosity.
·
Rapid
Market Expansion:
·
The
regenerative certified product market is experiencing a robust annual Compound
Annual Growth Rate (CAGR) of 15.37%, projecting a potential industry valuation
of $31.88 billion by 2030.
·
Retailer
Prioritization:
·
Major
mass and natural retailers are actively stocking and prioritizing ROC™
products, validating the strong consumer demand and perceived value.
Myco-Suspend™: A Leap in Mushroom Beverage
Consumption
Complementing the ROC™ mushroom launch, M2 Ingredients
introduces “Myco-Suspend,” a game-changing beverage solution that ensures
full-spectrum, whole mushroom powders remain suspended in both hot and cold
ready to mix beverages for extended periods, surpassing the performance of
extracts.
“Myco-Suspend represents a step forward in mushroom beverage
technology,” explains Dr. Julie Daoust, Chief Science Officer at M2
Ingredients. “Our proprietary formulation ensures that consumers fully reap the
benefits of our whole mushroom powders without product settling in solution.
With Myco-Suspend, our powders remain suspended significantly longer than
competing mushroom extracts, ensuring complete consumption of all beneficial
compounds.”
This innovation solves a persistent challenge in the functional
mushroom beverage market, delivering a consistently smooth and enjoyable
drinking experience.
This product is available in 10 organic species: Lion’s mane,
Reishi, Cordyceps, Turkey tail, Chaga, Shiitake, Maitake, King trumpet, Sun
mushroom, Antrodia
About M2 Ingredients:
M2 Ingredients is the largest functional mushroom grower and
supplier in North America and the leading supplier of high-quality functional
mushroom ingredients. The company is committed to delivering premium,
organically grown, full-spectrum mushrooms to world class brands. With a focus
on quality, innovation, and customer service, M2 Ingredients is a trusted
partner for businesses seeking to incorporate the power of functional mushrooms
into their products.
About the Regenerative Organic Alliance:
The Regenerative Organic Alliance (ROA) oversees the
Regenerative Organic Certified® (ROC™) program, a revolutionary certification
for food, fiber, and personal care ingredients. ROC™ champions holistic
agricultural practices that enhance soil health, animal welfare, and social
fairness.