Solely Returns To Expo West 2025 As The #1 Fruit Snack In The Natural Expanded Channel

ANAHEIM, CA (March 4-7, 2025) – Solely, the trailblazing brand redefining fruit-forward, sweet snacking, returns to Natural Products Expo West 2025, showcasing its latest flavor innovations in its award-winning Organic Fruit Jerky and Fruit Gummies lines. Fresh off the milestone of surpassing Annie’s as the #1 fruit snack brand in the natural expanded channel, Solely continues to lead the movement to deliver against consumer demand for real, clean food.

Attendees can experience Solely’s newest flavors, expanding on the success of its permissible, sweet snack offerings at Booth #5025. These additions reinforce the brand’s signature commitment to delivering innovative, mouthwatering snacks with just one, two or three ingredients, max. No added sugar, preservatives, or artificial anything. As consumers demand cleaner, more honest food, Solely stands at the forefront, proving that less is more when it comes to ingredients.

“Transparency isn’t a trend; it’s what people deserve,” said Simon Sacal, CEO of Solely. “We’ve built our brand on the idea that great-tasting, nutritious snacks don’t require added sugars or a laundry list of artificial ingredients and additives. We’re thrilled to return to Expo West, showcasing the future possibilities of sweet snacking by leveraging technology over shortcuts.” 

Beyond sampling, Solely’s presence will spotlight a powerful message: the future of food is rooted in the past. For millennia, humans have thrived on simple, whole foods—yet today’s food system has distorted nature with additives, preservatives, and excess sugar. Consumers demand transparency, but many products are engineered beyond recognition. At Solely, we believe real food needs no compromise. That’s why we use cutting-edge technology to create modern, convenient snacks made from just one thing: whole organic produce. Nothing more, nothing less. By looking back to nature, we’re shaping the future—one simple, honest ingredient at a time.

Natural Products Expo West will take place March 4 – 7, 2025, at the Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802. 

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About Solely

Solely is an innovative people-driven clean food company on a mission to transform the way people eat, one bite at a time. From seed to sale, Solely is rewriting the playbook on food production, making it cleaner, simpler, and more accessible for families everywhere. Their lineup of Dried Fruit, Fruit Jerky, and Whole Fruit Gummies, is crafted with minimal ingredients, proudly displayed on the packaging for all to see. But their commitment doesn't stop there – it's about the planet and the people who cultivate its bounty. By embracing "imperfect" produce, Solely is not just reducing waste; but paving the way for a healthier planet and a brighter future.