That’s it. Organic Dark Chocolate Truffles Now Available at Costco – Just in Time for Valentine’s Day

That’s it., the maker of America’s #1 fruit bar, is bringing a new kind of truffle to select Costco locations—one made with real fruit and premium, organic ingredients. Just in time for Valentine’s Day, That’s it. Organic Dark Chocolate Truffles are available in two flavors, including fan-favorite, Dark Chocolate Fig along with the debut their newest flavor, Dark Chocolate Coconut Date, which is already generating buzz on social media within its first week on shelves. Crafted with just 4-5 organic ingredients, including 60% cacao, these vegan truffles redefine indulgence with their transparent, simple and clean ingredients.

Launching during National Heart Health Month, these truffles align perfectly with growing demand for more better-for-you snack options. According to the That’s it. 2025 Snacking Trends Report, the top priorities for both nutrition professionals and consumers include: increasing fruit and vegetable consumption, reducing added sugar intake and scaling back on ultra-processed foods.

“Our goal has always been to create snacks that deliver on both taste and nutrition,” said Katie Eshuys, President of That’s it. “Following the success of our Mini Fruit Bars at Costco, we could not be more excited to provide Costco shoppers a premium, better-for-you chocolate option made with real fruit.”

That’s it. Organic Dark Chocolate Truffles have officially launched at select Costco locations. Shoppers in the San Diego region can now find Dark Chocolate Coconut Date, while those in the Midwest can enjoy Dark Chocolate Fig. More locations will be added soon. For those outside these regions, That’s it. Truffles are also available online at Thrive Market, Amazon, and the That’s it. website.

About That’s it.

Since 2012, That’s it. has revolutionized the natural foods category in the United States with a portfolio of simple, nutritious snacks made from real, whole foods. Every product in the That’s it. lineup contains six real ingredients or less, free from natural or artificial flavors, sugar alcohols, or artificial colors.

Its flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. You can find That’s it. nationwide at Starbucks, onboard United Airlines, and at major retailers like Target, Whole Foods, Costco, 7-Eleven, Walmart, H-E-B, Publix, Kroger, and online at Amazon and the That's it. website.