Tari, Peru's #1 Hot Sauce, Launches New, Fiery Flavors in the US

Tari, Peru’s favorite hot sauce, is doubling down on becoming the must have for every fried chicken, burger, wrap, BBQ and more on American tables. With its Amarillo Hotish Sauce and Rocoto Hot Sauce enlivening mealtime one drizzle at a time, Tari announces the launch of three more vibrant and piquant flavors in 2025. The power of Tari lies in its heritage. For each vibrant bottle, Tari grows native Peruvian peppers in the mystic Andean Mountains and uses a longstanding grinding tradition that maximizes taste and creates a luscious, creamy texture. Then each recipe gets batched into a llama-branded bottle (because what’s more Peruvian that a friendly llama?!) and shipped to the US for everyone’s eating pleasure.

“Tari is taking things up a notch in 2025. Our Amarillo and Rocoto Sauces have already found their place on tables across the U.S., but now we’re bringing three bold new flavors to the mix. Each bottle is packed with the power of Peruvian heritage—native peppers from the Andean Mountains. With Amarillo pepper named Flavor of the Year 2025, these new flavors aren’t just sauces—they’re the next essential ingredient for spicing up your meals and making every bite unforgettable," said Pamela Scarponi Ramirez, New Geographies and U.S business director Alicorp.

To kickoff 2025, Tari is kicking up the heat. In addition to its Amazon favorites, the bright and tangy Tari Amarillo and smoky, savory Tari Rocoto, Tari will be launching the following fabulously luscious peppery sauces.

Meet the llama-licious lineup:

·       Zesty Verde: Made with huacatay, a dark green minty herb grown in the Andes, and Amarillo Pepper, Tari’s signature chili pepper that’s mildly spiced, bright and tangy, this hot sauce is fresh, herbal and medium spiced.

·       Tropical Kick: A mixture of smoky rocoto pepper and onion creates a sweet, spicier hot sauce with a chunkier texture.

·       Smoky Heat: Smoky, herbaceous and the spiciest sauce of the bunch, this recipe is made from rocoto pepper and herbs.

To bottle the essence of these heritage peppers, Tari maintains the tradition of the “batán,” a grinding method with large Andean stones. Locally sourced ingredients come together under the pressure of the rock, and result in Tari’s uniquely creamy texture and pure taste for every recipe, both new and traditional.

But it’s not just heat—it’s the depth of flavor that sets Tari apart. Rich, creamy, and vibrant, it’s as much about enhancing your dish as it is about adding spice. From burgers to BBQ to breakfast tacos, Tari is the flavor-forward sauce you didn’t know you needed, but once you try it, you won’t ever look back. Tari is redefining the hot sauce game with something completely new, where each bottle is infused with native Peruvian peppers and crafted using a centuries-old grinding tradition.

To purchase Peru’s #1 hot sauce, visit Tari online and on Amazon.com. Tari is also available at grocers throughout the U.S., including Wegmans, Gelsons, the Fresh Market, Lowes, Meijer and more.

To learn more about Tari, follow tari.usa on Instagram and TikTok, and check out TariSauce.us.