Go Raw Launches New Organic Snacking Granola: Bigger Clusters, Better Crunch, Bold Flavors

NORTHBROOK, Ill., Feb. 4, 2025 -- Go Raw, a pioneer in organic sprouted snacks, is proud to unveil its latest innovation: Snacking Granola. Designed with bigger clusters and better crunch than traditional granola, Go Raw's Snacking Granola is packed with light, crispy ingredients like sprouted seeds and puffed whole grains for a poppable, craveable anytime snack.

"During a team meeting last year, we realized many of us snack on granola straight from the bag," said Peter Grumhaus, CEO of Go Raw. "But the dense, crumbly texture of traditional granola just didn't deliver the satisfying crunch we craved. That sparked the idea for Snacking Granola: bigger, lighter, and crispier clusters crafted specifically for snacking. It's already a favorite among our team and partners, and we're thrilled to bring this game-changing snack to consumers everywhere."

Delicious Flavors, Thoughtfully MadeGo Raw's Snacking Granola comes in five craveable flavors that combine wholesome ingredients with irresistible taste and texture:

• Sweet & Salty
• Dark Chocolate Chunk
• Chocolate Peanut Butter
• Cranberry Almond
• Cherry Berry Chocolate Chunk

Certified organic, non-GMO, and gluten-free, Snacking Granola is also oat-free, soy-free, and vegan-friendly, making it a nutritious choice for a wide range of dietary needs. Best of all, it's designed to be enjoyed straight from the bag—no spoon or milk required. Whether you're at your desk, on a hike, or just relaxing at home, Go Raw's Snacking Granola delivers the ultimate snacking experience. With its crunchy, poppable clusters, this granola redefines what it means to snack.

Snacking Granola will hit shelves in February 2025, available exclusively at Wegmans and Sprouts Farmers Market nationwide. It will also be available online at goraw.com with prices starting at $7.99. 

About Go Raw

Go Raw is on a mission to turn mindless snacking mindful by creating delicious, convenient snacks to keep you fueled throughout the day. From flavored Snacking Seeds to Snacking Granola and Salad Toppers, Go Raw's products are minimally processed with easy-to-understand ingredients that are Non-GMO Project Verified and USDA Certified Organic. By sprouting seeds, Go Raw activates beneficial nutrients that are easier to absorb and digest.