Kite Hill Challenges Consumers to Try More Dairy-Free Foods Throughout February

Hayward, Calif., January 28, 2025 – U.S. consumption of dairy alternatives has risen in the last five years, and it is predicted to continue growing. In fact, nearly half (45%) of Americans who consume plant-based alternatives reported they plan to increase their intake of dairy-free foods in the next three years, demonstrating a sustained consumer interest in dairy-free products. 

In an effort to encourage and inspire individuals new to dairy alternatives, Kite Hill, the creator of premium delicious dairy-free foods, is challenging consumers to try more dairy-free foods next month through its new Dairy-Free February campaign. Launching February 1, the campaign will roll out educational content highlighting the perks of dairy-free products – from the nutritional benefits to the positive environmental impacts. 

"Our mission at Kite Hill is to both debunk and defy all dairy-free expectations by creating great-tasting foods that help people feel their best,” says Connie Sintuvat, vice president of marketing at Kite Hill. “Across our #DairyFreeFeb campaign, we’re asking one simple thing of consumers: try us. Slip protein-packed, zero-sugar Kite Hill Greek Yogurt into your smoothie, or add Kite Hill cream cheese to your favorite dessert recipe, and you’ll be pleasantly surprised with our delicious taste and texture. Kite Hill makes it easier than ever to try more dairy-free products!”  

A new survey by Atomik Research, commissioned by Kite Hill, showcases the growing interest in the category, with 68% of U.S. adults considering trying dairy-free products in 2025 because of the health benefits and desire to increase their daily protein intake. Other key findings from the survey include: 

• 83% of Gen Z say they purchase or use dairy-free products a few times a month or more, compared to 76% of Millennials. 

• More than 1 in 3 U.S. adults (36%) reported that more information about health benefits would get them to consider trying more dairy-free products for a month. 

• Among U.S. adults who say they purchase or use dairy-free products, over half (52%) say almond is the dairy-free product ingredient they prefer most, significantly beating out coconut (18%), oat (15%), and rice (7%).