Little Spoon Continues to Revolutionize The Baby and Kid Food Market with the Launch of their Organic Oatmeal Baby Cereal

This new launch incorporates Little Spoon's commitment to raise the bar on transparency in the baby food industry as the first brand in the US with testing standards for heavy metals, pesticides + plasticizers.

New York, NY, October 29, 2024 – Little Spoon, the fastest-growing kids food brand in the US, announces the release of their new organic oatmeal baby cereal with full visibility into the product’s testing levels for heavy metals, pesticides, and more. This addition to the brand’s product portfolio represents a new benchmark in baby nutrition as the first and only organic, clean label certified, heavy metal and pesticide tested multigrain baby cereal on the market.

Designed for infants aged four months and older, Little Spoon’s Organic Oatmeal Baby Cereal is packaged in a convenient resealable bag and features a wholesome blend of ancient grains, including barley and millet. Each serving delivers 14 grams of whole grains and is fortified with 13 essential vitamins and minerals designed to help support your baby’s brain development, bone strength, and immune function. This new offering not only serves as a standalone product but also perfectly complements Little Spoon’s Babyblends, enabling parents to boost nutrition or thicken purees as their babies progress to more advanced eating stages.

With 0g of added sugar and free of rice + top 9 allergens, this cereal ensures that your baby’s first taste of solid food is both nutritious and delicious. The Organic Oatmeal Baby Cereal provides a wealth of vital nutrients: 50% Daily Value (DV) of iron, 30% DV of calcium, 20% DV of vitamin D, and 35% DV of zinc—critical components for your baby’s healthy growth and development. 

“At Little Spoon, we saw a clear need to innovate in the baby cereal space to ensure a safe, nutritious and high quality offering for nourishing first bites." said Little Spoon Co-Founder and Chief Product Officer Angela Vranich. “Baby cereal is often the first food parents introduce, so transparency and the highest of safety standards is critical to us."

Last month, Little Spoon made history in the US by announcing public testing standards for 500+ contaminants including heavy metals. The company has committed to never selling baby food products that do not meet their testing limits, and their Organic Oatmeal Baby Cereal will uphold the same commitment. Astonishingly, there are no current regulations for baby cereal aside from the FDA establishing an action level of 100 parts per billion (ppb) for inorganic arsenic in infant rice cereals.  Little Spoon's baby food testing includes 500+ contaminants across heavy metals, pesticides, glyphosate and plasticizers. Additionally, the brand has developed testing standards for heavy metals inspired by the European Union (EU), a long-standing, trusted standard for safety and excellence in the baby space.

To purchase Little Spoon’s Organic Oatmeal Baby Cereal and see the full testing standards for the new product, visit LittleSpoon.com. To explore the full range of Little Spoon offerings please visit LittleSpoon.com and follow @littlespoon on Instagram.

About Little Spoon

Little Spoon is the leading direct-to-consumer kid’s food brand on a mission to make parents' lives easier, and kids healthier through high-quality, accessible feeding solutions from baby’s first bites through the big kid years. Little Spoon is conveniently delivering the future of kid’s food right to parent’s doorsteps with integrated products that age with your child through a portfolio of freshly-made baby food, early finger foods, toddler + big kid meals, and snacks that meet the modern standard on quality, nutrition and value.  Since launch, the company has delivered more than 50 million meals, helping to simplify the lives of hundreds of thousands of parents across the U.S.. With more than 90% of new parents identifying as millennials, Little Spoon is here to disrupt the +$100B children's health and wellness market, offering modern solutions, trusted resources, and new ways to connect with a network of advisors and parents just like you. Learn more at LittleSpoon.com, or find Little Spoon on Instagram at @LittleSpoon.