Brand
Meets Growing Demand for Ready-Made Guacamole Products
Plano, TX – October
21, 2024 – GoVerden, a leading avocado
supplier and maker of premium all-natural, ready-made guacamole, is thrilled to announce the opening of its new USA headquarters
in Plano, Texas. This strategic move is designed to support the company’s rapid
growth and enhance its ability to serve key markets across all of North America.
The new office is located in the prestigious Legacy West development.
"We are pleased to establish our
new home base in Plano. North Texas offers excellent travel connectivity within
the US and to our key markets in Canada, Europe, and Mexico. This new office
will enable us to better serve our distributors, partners, retailers, and suppliers,
and to identify new opportunities to grow our brand", says Rick Joyal,
Vice President of North American Sales at GoVerden.
The new headquarters has allowed
GoVerden to double the size of its staff. This expansion is a direct response
to the company’s impressive double-digit growth over the past three years and
the increasing demand for its products. "We have been adding more points
of distribution across North America for our own branded guacamole and doubling
our efforts to support growth in the Foodservice Channel," Joyal
explained. "The new headquarters is essential to continue this momentum
and to reach more customers as we expand our product offerings."
GoVerden is owned by three of the
largest avocado growers in Michoacán, Mexico, the avocado capital of the world.
Although the company was founded in 2018, the family farming operations date
back more than three decades, boasting a rich history of producing avocados for
both the fresh and processed markets. Every GoVerden product starts with
hand-scooped Hass avocados which results in a chunky yet creamy texture that is
synonymous with homemade guacamole. All ready-made guacamole and fresh avocado
products are preservative-free and made only with all-natural, non-GMO
ingredients.
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.