Christie & Co Serving as Agency of Record for Apple and Snacks Global

SANTA BARBARA, CA (AUGUST 2024) – According to a 2024 Nielsen report, snack foods occupy an overwhelming amount of shelf space in grocery stores, with more than 20,000 different snack items offered across various store formats. Given that this industry is filled with innovation, Apple and Snacks is looking to the expertise of industry veterans to differentiate themselves in this highly competitive industry and guide them through their growth. Apple and Snacks’ new Agency of Record, Christie & Co, is a global strategic branding and communications company dedicated to changing the world through effective research-based communication that has been helping mission-driven companies reach new levels of success for more than 30 years. 

Christie & Co knows the U.S. consumer and supports continued growth and scale through a thoughtful research- based Branding and Design strategy to effectively engage, differentiate and build lasting impact. Christie & Co identifies pioneers and gamechangers, like Apple and Snacks, who are doing things differently to help people live healthier lives, improve conditions, and leave things better than they found them. 

As Agency of Record, Christie & Co will support continued awareness and demand through effective research-based Branding and Design that refreshes the packaging that is popular in Japan to be appreciated in the U.S. As the Agency of Record, Christie & Co is uniquely qualified to introduce new packaging appropriate for the U.S. market, as it has done for numerous innovative wellness brands like Redd Remedies, Nordic Natural, Traditional Medicinals, SO Delicious, and Steaz.

"We are thrilled to help Apple and Snacks reach the company's full potential by implementing our award winning designs," said Christie & Co founder and CEO Gillian Christie. "This is a brand ready to share the delicious, sweet flavor of Japanese Aomori orchard apples with the American market.” 

Apple and Snacks founder and CEO Takashi Inaba added, "Partnering with Christie and Co gave us the opportunity to see how growth in the U.S. is possible.” 

About Apple and Snacks 

Apple and Snacks (online at applesnack.com) is a Japanese based company that was founded in 1994 by Takashi Inaba who wanted to share the incredible flavor of Aomori orchard apples with a global market. Between the undeniably delicious flavor of these apple crisps and the fact that it fulfills consumers' desire for healthy, sustainably-sourced products, Apple and Snacks is on the verge of explosive growth. Apple and Snacks products rely on the naturally sweet flavor of the hand-picked, sustainably harvested, fresh, flavorful apples sourced from the Aomori orchards – known for their natural sweetness. 

Apple and Snacks do not contain any harmful additives or ingredients. There are a range of flavors to choose from including: Orin, Fuji, and Jonagold apples. These snacks offer a uniquely light, balanced, fresh flavor and a crispy texture. Apple and Snacks products can be used on top of salads as a garnish or enjoyed by themselves. The apple is cut into thin slivers, preserved in syrup, and vacuum fried (a low-pressure frying process). Apple and Snacks is uniquely positioned to fulfill this increasing demand for healthy, sustainably sourced products- while not compromising on flavor.   

About Christie & Co 

Christie & Co is a full-service award-winning growth agency specializing in branding, PR, market research, advertising, and marketing experience. Christie & Co identifies and accomplishes the goals of ethical companies worldwide, expanding their impact and strengthening their bottom line through integrated, effective branding and communication services. Christie & Co's highly experienced teams of expert brand builders apply their Organic Marketing™ approach - a precise and proprietary technology that obtains maximum results to build brand awareness and demand.