KNOXVILLE, Tenn. - Bush’s® Beans is teaming up with Mike’s Hot Honey®, America’s original and No. 1 brand of hot honey,
to take gameday gatherings to the next level with Bush’s® Grillin’ Beans® Hot Honey. This spicy-sweet new variety combines the
bold taste of Bush’s® Grillin’ Beans® with the sweet heat of Mike’s Hot Honey, creating the
next MVP flavor that will elevate any gameday celebration, from tailgates to watch
parties at home.
“As two brands known for great flavor and bringing people
together around good food and shared experiences, this bold partnership was a
natural fit,” said Stephen Palacios, Senior Vice President of Marketing &
Innovation at Bush's. “Grillin’ Beans Hot Honey is a testament to our
commitment to bold flavor; it’s a true game-changer for anyone looking to spice
up their tailgates.”
Bush’s Grillin’ Beans are the bolder side of Bush’s
classic baked beans, crafted with robust seasonings and extra touches for
complex flavors that take tailgates, watch parties and more to the next level. Bush’s
Grillin’ Beans Hot Honey is the newest addition to the Grillin’ Beans portfolio
which includes flavors like Bourbon and Brown Sugar and Steakhouse Recipe. The
new spicy-sweet product perfectly balances the richness of the beans with the
irresistible kick of Mike’s Hot Honey, known
for its pure honey infused with chili peppers, balancing the sweetness and
heat.
“Nothing is bolder than
showing up to the tailgate party or cookout with the MVP of the meal,” said
Mike’s Hot Honey Founder Mike Kurtz. “Our partnership with Bush’s gives fans
the chance to bring the heat and take game day spreads to the next level just in
time for tailgate season.”
With
its bold, sweet-spicy flavor, Bush’s Grillin’ Beans Hot Honey allows fans to
level up their gameday spreads, making any gathering or celebration a
touchdown.
Bush’s Grillin’ Beans Hot Honey will hit shelves
nationwide in mid-August.
About Bush's® Beans
Bush's® is That Beautiful Bean
Co.®—a quality-obsessed, family-owned business since 1908. We
believe in the goodness of the humble bean, a food that's equally good for
humans and the earth. When you enjoy our beans, you can trust that they're the
very best. Because we wouldn't serve your family anything less. Since we got
our start more than 110 years ago in Chestnut Hill, Tenn., Bush's has always
maintained that quality is the best policy. We pursue excellence and
exceptional taste in our beans, sauces and everything we do. That's why, from
mouthwatering Baked Beans, bold and complex Grillin’ Beans, to Chili Beans and
our newest Sidekicks, you're cooking up the best
with Bush's.
About Mike’s Hot Honey
Mike's Hot Honey is America's leading brand of hot honey and has
been elevating everyday eating experiences since 2010, when its first drizzle
on a pizza at Paulie Gee's in Brooklyn sparked
a word-of-mouth sensation and created a new category of pizza topping. By popular
demand, Mike started selling his small-batch, hand-labeled hot honey bottles to
visitors of the pizzeria, as well as other local restaurants and businesses.
Today, Mike's Hot Honey, with the same original recipe, can be found in
thousands of restaurants and retailers across the country. Using only 100% pure
honey infused with real chili peppers, Mike's Hot Honey's one-two flavor punch
of sweetness then heat makes any dish more dynamic, from the original pairing
on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails,
and so much more. Mike's Hot Honey empowers chefs and eaters everywhere to
customize, create, and share extraordinary meals. Happy drizzling!