PLANO,
Texas – Cinemark Holdings, Inc., one of the largest and most influential theatrical
exhibition companies in the world, is teaming up with Mike’s Hot Honey® to
bring sweet heat to movie theaters across the U.S. for the first time in the
honey’s history. Movie theater concessions are a quintessential part of the
moviegoing experience, and now the wildly popular Mike’s Hot Honey will spice
up what cinema snacks can be with special limited time items only available at
Cinemark, including hot foods, drinks and dip cups for the buttery, bingeworthy
popcorn. Moviegoers can treat their tastebuds at Cinemark as they take in thrilling
releases such as Despicable Me 4, Fly Me to the Moon, Twisters, Deadpool
& Wolverine and more.
“We are buzzing with excitement to be the first
movie theater chain teaming up with Mike’s Hot Honey to add some sweet heat to
our already iconic cinema snacks,” said David Haywood, Cinemark SVP of Food and
Beverage. “Moviegoers are always looking for the next hot thing in Hollywood,
and with these limited time culinary creations showcasing Mike’s Hot Honey, our
guests will be able to have an explosive snacking experience that matches the
captivating action on our big screens.”
Cinemark moviegoers have proven they love
foods that pack a punch, purchasing a blazing 2.6 million spice-enhanced items
at the chain's U.S. theaters in 2023, including jalapeño pouches and hot
variations of sweet and salty snacks. With this
dynamic collaboration, Cinemark and Mike’s Hot Honey are giving an array of
options to those food lovers looking to add a sweet-heat kick to their movie treats.
All of the exhibitor’s more than 300 U.S. theaters now offer dip cups of the
honey, and to top it off, select Cinemark locations will offer Mike’s Hot Honey
versions of favorite restaurant fare, including a fried chicken sandwich,
flatbread, pizza, loaded fries and wings. Guests can also opt for an icy-hot sweet
treat with the Mike’s Hot Honey milkshake, in addition to indulging in a spicy
spin on margarita and old-fashioned cocktails. All items are available at
Cinemark while supplies last.
“We’re thrilled that Mike’s Hot Honey is taking
center stage at Cinemark during the busy summer season especially since
Cinemark was my local movie theater growing up, so this is a nostalgic moment
for me” said Mike Kurtz, founder of Mike’s Hot Honey. “Food has become a
quintessential part of the moviegoing experience today and our product can
enhance nearly every item on the menu with a sweet-heat kick. We’re sure our easy-to-use dip cups will be a
blockbuster hit,” he added.
In order to skip the line and savor the flavor, Cinemark
moviegoers can use online mobile ordering and have their concessions waiting
upon their arrival. For those wanting to enjoy their delicious movie snack and
Mike’s Hot Honey combination beyond the end credits, the dip cups are available
for home delivery through Cinemark’s partnerships with DoorDash, Grubhub and
Uber Eats. Participating locations can be found at cinemark.com/food-drink/delivery.
Moviegoers can make the most of the in-theater
experience by joining Cinemark Movie Rewards, Cinemark’s
tiered loyalty program that awards movie lovers with one point for every dollar
spent at a Cinemark theater.
To find theater locations and purchase tickets,
visit Cinemark.com or the Cinemark app.
About Cinemark Holdings, Inc.???
Cinemark Holdings, Inc. (NYSE: CNK) provides
extraordinary out-of-home entertainment experiences as one of the largest and
most influential theatrical exhibition companies in the world. Based in Plano,
Texas, Cinemark makes every day cinematic for moviegoers across more than 500
theaters and 5,500 screens, operating in 42 states in the U.S. (308 theaters;
4,303 screens) and 13 South and Central American countries (194 theaters; 1,405
screens). Cinemark offers guests superior sight and sound technology, including
Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded
premium large format; industry-leading penetration of upscale amenities such as
expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion
seats; top-notch guest service; and award-winning loyalty programs such as
Cinemark Movie Club. All of this creates an immersive environment for a shared,
entertaining escape, underscoring that there is no place more cinematic than
Cinemark.
About Mike’s Hot Honey
Mike's Hot Honey is America's leading brand of hot honey
and has been elevating everyday eating experiences since 2010, when its first
drizzle on a pizza at Paulie Gee's in Brooklyn sparked
a word-of-mouth sensation and created a new category of pizza topping. By
popular demand, Mike started selling his small-batch, hand-labeled hot honey
bottles to visitors of the pizzeria, as well as other local restaurants and
businesses. Today, Mike's Hot Honey, with the same original recipe, can be
found in thousands of restaurants and retailers across the country. Using only
100% pure honey infused with real chili peppers, Mike's Hot Honey's one-two
flavor punch of sweetness then heat makes any dish more dynamic, from the
original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice
cream, cocktails, and so much more. Mike's Hot Honey empowers chefs and eaters
everywhere to customize, create, and share extraordinary meals. Happy
drizzling!