Wow Bao Launches Partnerships With Meijer and Ahold Delhaize Brands; Expanding Presence to More Than 7,000 Grocery Stores Nationwide

CHICAGO – Wow Bao, the leading fast-casual restaurant concept in North America and the #1 selling bao brand in the U.S., announced the addition of Meijer and Ahold Delhaize brands to its portfolio of grocery store partners. Michigan-based Meijer cements the brand’s reach in the Midwest, while Ahold Delhaize delivers the Northeast with Hannaford, GIANT Company, and Giant Food stores. 

These partnerships bring Wow Bao’s grocery store freezer presence to nearly 7,000 retailers in the continental United States, expanding from just 350 stores at the beginning of 2023. 

Meijer is the first retailer to carry Szechwan-Style Spicy Pork Bao. The latest Wow Bao flavor features roasted pork, cabbage, ginger, garlic, and chili crisp-gochujang sauce inside a soft, fluffy bao. The new flavor is one of several new CPG products Wow Bao is unveiling this year as it continues to meet shopper demand for restaurant-quality Asian food. 

“The addition of Meijer, Hannaford, GIANT Company, and Giant Food stores speaks to the continued growth Wow Bao is experiencing within our CPG vertical,” said Geoff Alexander, president and CEO of Wow Bao. “Our fans can find our signature bao on freezer shelves throughout the entire country.” 

In addition to Szechwan-Style Spicy Pork Bao, Meijer carries Teriyaki Chicken, Mongolian-Style Spicy Beef, and Chinese Style BBQ Pork. The GIANT Company and Giant Food stores carry Chinese-Style BBQ Pork, Mongolian-Style Spicy Beef, Chicken Teriyaki, and Cheeseburger Bao. Hannaford Stores offer Chinese-Style BBQ Pork, Chicken Teriyaki, and Kung Pao Chicken Bao.

Wow Bao was recently recognized by the National Frozen & Refrigerated Foods Association (NFRA) with their Most Disruptive Product Award in recognition of its “restaurant ready appeal and authentic taste.” 

About Wow Bao 

Wow Bao is a fast-casual Asian concept started in 2003 in several Chicago storefronts and is now in nearly 700 virtual restaurants across the U.S. as well as more than 7,000 grocery stores, airports, universities, hotels, e-commerce sites, and even hot-food vending machines. Wow Bao is famous for its steamed bao, potstickers, dumplings, egg rolls, soup dumplings, rice, and noodle bowls. 

About Meijer 

Meijer is a privately owned, family-operated retailer that serves customers at more than 500 supercenters, grocery stores, neighborhood markets, and express locations throughout the Midwest. As the pioneer of one-stop shopping concept, more than 70,000 Meijer team members work hard to deliver a friendly, seamless in-store and online shopping experience featuring an assortment of fresh foods, high-quality apparel, household essentials, and health and wellness products and services. Meijer is consistently recognized as a Great Place to Work and annually donates at least 6 percent of its profit to strengthen its communities. 

About Ahold Delhaize

Ahold Delhaize was formed in July 2016 from the merger of Ahold and Delhaize Group, retail innovators for almost 150 years. The brand employs more than 400,000 associates in more than 7,000 local grocery, small format, and specialty stores around the world. Ahold Delhaize brands are dedicated to helping customers eat well, save time and live better.