FOODMatch and
Divina – FOODMatch’s flagship brand – established National Olive Day in the
United States in 2015. Occurring each year on June 1 (to coincide with the new
crop arrival of Kalamata olives), National Olive Day celebrates one of the most
essential elements of Mediterranean cuisine. Since its inception, the holiday
has seen tremendous growth in participation across Divina’s distributors and
retailers, both online and in-store.
According to
Brandon Gross, Senior VP of the Brand Team at FOODMatch and Divina, “National
Olive Day has been a way to honor and celebrate one of the oldest and most
diverse foods in the world.”
Each year
FOODMatch commemorates the holiday in an exciting way. This year Divina is
pleased to announce a new line of grab-and-go olive snack packs. Available in packs
of 6, the new snack packs are available in classic green and zesty and bright lemon-garlic
flavors. They’re hand-picked in Greece and crafted brineless for a mess-free, 50-calorie
snack or lunchbox addition.
To learn more
about this fun new product, visit FOODMatch at Booth 564 at the Fancy Food Show
in New York City from June 23-25. New and existing customers can also reach out
to their sales representatives or visit foodmatch.com/contact.
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