Flour & Olive Exhibiting at the Specialty Food Association 2024 Summer Fancy Food Show

KIRKLAND, WA – (May 21, 2024) Flour & Olive will exhibit its exciting line of international olive oil cake mixes at the 2024 Summer Fancy Food Show, which attracts thousands of diverse makers, buyers, brokers, distributors, and industry professionals from across the U.S. and the globe for three days of delicious product discovery, networking, and business opportunities. Flour & Olive will showcase its four premium olive oil cake mixes – Chocolate, Ginger, Vanilla and its 2024 sofi™ Gold award-winning Almond Olive Oil Cake Mix at the sofi Winners Pavillon Hold in the Début District.

"The Summer Fancy Food Show is the premier product discovery event for the specialty food industry, and this year’s event puts even greater emphasis on what’s new and innovative in food and beverage,” said Bill Lynch, president, Specialty Food Association. “We’re thrilled that Flour & Olive will be among the exciting makers sharing their delicious, high-quality products with Show attendees.”

Each year, thousands of industry professionals attend the Summer Fancy Food Show for product discovery, trendspotting, networking, and education. The 68th Summer Show will feature more than 180,000 specialty foods and beverages from global makers, as well as hot trends from the SFA Trendspotter Panel, category-specific pavilions, the new Debut District featuring first-time exhibitors, brand-new products, incubators, and startups; the sofi™ Awards Gala celebrating the winners of sofi, Lifetime Achievement, Leadership, and Hall of Fame Awards, education sessions for professionals at every stage of their business journey, and more. 

“This will be our first time at a Fancy Food Show and we are really looking forward to exhibiting our cake mixes which highlight the incredible diversity of olive oil and international specialty foods!” – Estelle Sohne, Founder of Flour & Olive.

The Show runs June 23-25 at the Javits Center in New York and is open only to qualified members of the specialty food trade, industry affiliates, and media. For more information, visit specialtyfood.com.

About Flour & Olive

Flour & Olive was founded in 2022 by Estelle Sohne.  Located in KIRKLAND, WA, the company’s philosophy is to celebrate both cultural diversity and our common humanity through its line of olive oil cake mixes. Using extra virgin olive oil, unbleached and whole wheat flour and a simple baking method, the company’s inspiration and focus is to set its customers on a fun and interactive cake journey that transports their senses all over the world through olive oils, baking traditions and specialty ingredients. Future plans include expanding the company’s presence in retail stores and engaging in strategic partnerships to promote the growing geographic diversity of olive oils and complementary international specialty foods.  More information can be found at linktr.ee/flourandolive.

Flour & Olive Contact: Estelle Sohne, Founder

Press: Press kit available at flourandolive.com

About the Specialty Food Association

The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207 billion specialty food industry. Representing more than 3,800 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.

Press Contact: Specialty Foods Association, Press Office