Mind Blown Plant Based Seafood Co. and PLNT Burger Partner to Launch ‘The Happy Crabby’ Plant Based Crab Cake Sandwich Ahead of World Ocean Month

GWYNN’S ISLAND, VA. (May 20, 2024) – Mind Blown™  by The Plant Based Seafood Co. (“Mind Blown™”), the nation’s leading plant based seafood brand and PLNT Burger, the fast casual burger chain, in anticipation of World Ocean Month and just ahead of Memorial Day, proudly unveil their latest collaboration – ‘The Happy Crabby’ Sandwich.

This year marks the massive return of the Mind Blown™ Crab Cake offering, following last year's limited-time-only (LTO) success in the DMV area. Thanks to the overwhelmingly positive response, the Mind Blown™ Crab Cake Sandwich returns on all PLNT Burger menus, emphasizing its popularity and relevance as we approach World Ocean Month in June. Launching exclusively at all PLNT Burger locations across New York, Boston, Philadelphia, DC, Maryland, and Virginia starting May 20th, 2024.

Crafted with Mind Blown’s Maryland-Style Plant Based Crab Cake, boasting 11g of protein and an authentic taste and texture, the ‘Happy Crabby’ Sandwich’ underscores both brands’ commitment to alleviating pressure on our oceans. "We are thrilled to once again join forces with PLNT Burger to announce the return of the irresistible Happy Crabby Sandwich," said Mind Blown’s CEO & CO-Founder, Monica Talbert. "This launch comes as we gear up for the Summer season and in tribute to World Ocean Month, underscoring our shared dedication to sustainability and culinary innovation.”

In line with Mind Blown’s mission to safeguard the oceans, 1% of profits will contribute to coral reef restoration efforts worldwide through their partnership with the Coral Restoration Foundation. By indulging in ‘The Happy Crabby’ Sandwich, customers can savor a delectable meal while contributing to environmental conservation. ‘The Happy Crabby’ Sandwich epitomizes the synergy between PLNT Burger and Mind Blown™, highlighting their shared commitment to quality, taste, and sustainability.

“We toss the Mind Blown™ Crab Cake in an Old Bay seasoning mix and serve it with crisp, green leaf lettuce, fresh tomatoes, pickles and homemade tartar sauce to satisfy that Spring and Summertime craving we all have for fried seafood, in a way that is healthier for us, and better for our oceans. What better way than a tasty, ocean-friendly sandwich to celebrate World Ocean Month!” - Jonah Goldman, Co-founder and CMO, PLNT Burger

About PLNT Burger: PLNT Burger is a quick-service restaurant concept dedicated to crafting and redefining some of America’s favorite foods. With a focus on juicy, indulgent burgers, soft-serve, savory snacks, and seasonal salads, our mission is to give people the ability to Eat The Change they wish to see in the world with delicious foods they love and crave. PLNT Burger offerings are free of any animal products, without compromising flavor or experience.