Tofurky Launches Next Generation Plant-Based Deli Slices at the National Restaurant Association Show 2024

Hood River, Ore. (May 15, 2024) – Tofurky, a leading manufacturer of delicious plant-based meats in the U.S., is unveiling an exciting new product line for foodservice customers at the National Restaurant Association Show, booth #687: Next Gen Plant-Based Deli Slices. Tofurky is ushering in all new plant-based cold cuts with a meaty recipe that delivers upgraded taste, texture, and visual appeal that emulates whole muscle cuts of animal-based meats. Tofurky's savory Plant-Based Deli Slices will be available in Turk’y and Ham varieties, with 13 grams grams of protein per serving, enabling foodservice operators to provide a delicious protein-rich option for any sandwich, wrap, panini or melt.  

“Our original Deli Slices have long been one of our most popular product lines, but we’ve been working to recreate our recipes for meat eaters and meat-missers to more broadly serve foodservice operators,” said Jaime Athos, President & CEO. “Based on our legions of existing fans and new consumers we’re bringing into the category, we see an immense opportunity for restaurants and other foodservice customers to capture increased sales with menu options featuring our new slices.” 

Tofurky’s vegan, non-GMO and Kosher Deli Slices underwent rigorous consumer testing to ensure they exceeded expectations in terms of taste, texture and eating enjoyment. Respondents reported overall preference for the new slices by an impressive 59-81% (depending on SKU) over legacy slices. They enjoyed the ham and turk’y 40% - 42% more than expected, when incorporated into a recipe. These results affirm the brand’s commitment to creating elevated, wow-worthy plant-based foods that deliver a more nuanced and satisfying culinary experience.  

In addition to its next generation Plant-Based Deli Slices, Tofurky will be showcasing another new American comfort food classic: Plant-Based Hot Dogs. Ideal for stadiums, amusement parks, kids’ menus and so much more, these savory 100% plant-based franks have a juicy, firm bite and a meaty, smoky texture. Designed to hold up on roller grills, steam trays, or straight from the grill, Tofurky Plant-Based Hot Dogs are allergen-free, cholesterol-free, non-GMO, vegan, gluten-free, and soy-free so they can be enjoyed by everyone.  

“Nearly half of all restaurants in the U.S. now offer plant-based options on their menus, and the past decade we’ve seen a 62% increase in plant-based menu items, according to Datassentials. Our vision is to dispel the myth once and for all that people must choose between enjoying something delicious and taking care of themselves and the planet. We can do both, and our new Deli Slices and Hot Dogs are much needed and turnkey solutions for a menus across any industry.” Said Athos. These new products are a testament to our commitment to supporting a sustainable future and people who embrace friendlier eating. We’re eager to align with partners who share this vision of how business can contribute to society, rather than taking from it.”   

Tofurky prides itself on continuously raising the bar for accessible plant-based comfort foods through relentless innovation and meticulous attention to taste. Made with the highest quality non-GMO, vegan, and cholesterol-free ingredients, Plant-Based Deli Slices and Hot Dogs cater to everyone from curious carnivores to vegans and flexitarians.  

Tofurky Plant-Based Deli Slices for foodservice are conveniently presented in 1lb. pre-sliced packages, (10 lb cases) to streamline operations and offer simple ease of use in various restaurants and foodservice settings. Tofurky Plant-Based Hot Dogs are sold in 5 lb. cases (40 ct. 2 oz. franks per case). All products are sold frozen and can be ordered from DOT foods. 

Attendees are invited to visit the Tofurky booth #687 for samples and more information. For food service inquiries, please contact Robin.Baumer@Tofurky.com. For more information about Tofurky, visit Tofurky’s website or find the brand on Facebook, Instagram and Twitter. 

About Tofurky 

Founded in 1980, Tofurky is a leading manufacturer of plant-based meats, making lip-smacking plant-based foods that are kind to people, animals and the environment. All of Tofurky’s foods are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort recipes. All Tofurky products are 100% non-GMO, vegan and use local and organic ingredients whenever possible. Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community.