Christie & Co Serving as Agency of Record for Best in the West - Provider of New Mexican Chile To Foodservice Clients & Consumers Nationwide

As the company continues to expand by launching new lines and services, they require the expertise of industry veterans to guide them through the growth. Best in the West's new Agency of Record, Christie & Co is a global strategic branding and communications dedicated to changing the world through effective research-based communication that has been helping mission-driven companies reach new levels of success for more than 30 years. 

Best in the West Brands was formed in 2020 when beloved retail brands, Santa Fe Ole and Los Roast combined forces towards a mutual vision: a proprietary system constructed in a Deming, NM processing facility. Now the company has big plans: the production of a first-ever ever Certified organic Hatch chile line of products, and the formation of a new foodservice division. With all the new ventures, Best in the West is on the precipice of explosive growth. 

As Agency of Record, Christie & Co will dedicate its proprietary brand-building and conversion technologies and decades of experience taking brands from dream to mainstream through effective integrated communications and growth strategies to increase distribution and awareness for Best in the West's new foodservice division, and CPG products. 

"We are thrilled to help Best in the West and its new ventures reach the company's full potential by implementing our proprietary Organic Marketing™ approach," said Christie & Co founder and CEO Gillian Christie. "This is a brand ready to share its delicious, authentic, delicately processed New Mexico chile products with the world." 

Best in the West founder and CEO Marshall Berg added, "We are launching a lot of exciting products and services this year now that our new production facility is humming. When we set out to find a marketing agency, we knew we needed a team with proven experience in thoughtful retail and foodservice growth. We can't think of a better team than Christie & Co to be in our corner as we grow." 

About Best in the West 

Best in the West is bringing the authentic flavors of New Mexico from family farm to table. Their authentic New Mexico Hatch chiles are sourced from fifth and sixth-generation family farms in and around the famous Mesilla Valley. Their proprietary roasting and peeling techniques preserve the authentic flavor and heat of the chile before it's diced and packaged. Best in the West is the first company to supply farm-fresh, shelf-stable Hatch chiles of superior quality to restaurants and manufacturers. Best in the West also oversees two legacy retail New Mexico chile brands— Santa Fe Ole and Los Roast.  

About Christie & Co 

Christie & Co is a full-service award-winning growth agency specializing in branding, PR, market research, advertising, and marketing experience. Christie & Co identifies and accomplishes the goals of ethical companies worldwide, expanding their impact and strengthening their bottom line through integrated, effective branding and communication services. Christie & Co's highly experienced teams of expert brand builders apply their Organic Marketing™ approach - a precise and proprietary technology that obtains maximum results to build brand awareness and demand.