Rion Harmon, Co-Founder and Executive Creative Director, Day Job
Los Angeles-based creative agency Day Job has long produced eye-popping, showstopping – and, at times, irreverent – brand design and strategy for hip food and beverage makers including Fly By Jing, Eclipse Foods and others. This year, the firm executed at least two highly impactful launches that play into Americans’ protein obsession: First, the introduction of Hormbles Chormbles, a high-protein, low-sugar candy bar line with an unusual yet unforgettable name. Then, the splashy release of frozen cod by protein bar brand David, a marketing move designed to demonstrate the startup’s commitment to protein, as well as a clapback to critics of the highly processed ingredients in the bars’ formulations.
To Rion Harmon, the behind-the-scenes mastermind behind these moments that set the industry abuzz: Please don’t quit your day job.