Homecoming Queen: Emily Schildt, Founder, Pop Up Grocer
👸 Homecoming Queen: Emily Schildt, Founder, Pop Up Grocer
Through her unique vision to reimagine retail, Emily Schildt has put hundreds of local brands on the map. A branding and marketing consultant with more than a decade of consumer packaged goods industry experience, Schildt founded Pop Up Grocer five years ago as a monthlong activation in various cities, spotlighting a curated selection of food and beverage brands in an Instagram-friendly setting. The concept has enabled early-stage founders and operators to assess product-market fit while gaining visibility and exposure among influential shoppers and tastemakers.
Last year, Pop Up Grocer opened its first permanent location in Manhattan’s West Village, with a quarterly rotation of items and a coffee bar and bakery. Schildt also partnered with larger fashion retailer Nordstrom’s to feature temporary marts in a handful of department stores. In an increasingly omnichannel world, Schildt is building an experiential grocery destination – and we predict she has even more in store for the industry.