How do you identify product development opportunities in adjacent categories while remaining aligned with your company’s established mission and values?

At Nosh Live Winter 2024, the founders of two high-growth brands will share insights on how to take a disciplined and consumer-led approach to category expansion.

Best known for its chili crisp, Fly By Jing recently extended into convenience meals with the debut of Sichuan noodles. Gluten-free, vegan cookie dough brand Sweet Loren’s has stepped into savory with the addition of pizza crust.

Jing Gao, founder and CEO of Fly By Jing, and Loren Castle, founder and CEO of Sweet Loren’s, will address how to partner with retailers and manufacturers to expand into additional categories, what market signals and key performance indicators should guide product development, and how to continue to nurture and support growth of core products while building out a portfolio.

Attendees will gain firsthand perspective and best practices for evolving from a single product line to a platform brand.

Register for Nosh Live Winter 2024 >>

About Nosh Live

Nosh Live is the premiere event for packaged food brands, distributors, service providers, retailers, and investors to connect and discuss what’s next for the industry. With top-notch speakers and the Nosh Live Pitch Slam, the event attracts hundreds of attendees.