It’s not an easy financial market for companies of any size, but there are still deals that can be made because large strategic firms need the innovation and new consumers that are brought by rising brands that focus on both growth but also solid business fundamentals.

Last year frozen treat brand Trü Frü had one of the biggest exits in the better-for-you snack space, selling to global powerhouse Mars as part of the candy and snack corporation’s plan to deepen its portfolio of better-for-you brands.

At NOSH Live on November 30 + December 1 in Marina del Rey we’ll go inside the company and its eventual sale, hearing from three key players:

• Brian Neville, Trü Frü founder and CEO
• Osher Hoberman, former VP of global business development for Mars snacking and current CMO at KIND North America
• Brandon Ng, Houlihan Lokey VP of consumer, food, and retail investment banking

The trio will discuss Trü Frü’s business strategy, growth, and the factors of its story that made it appealing to an acquirer such as Mars. Exploring both the early stages of the brand and its expansion, the group will help the audience understand how a deal could be proposed that revealed to Mars and other companies Trü Frü’s potential as an acquisition target, and the process that it took to accomplish the sale.

Take advantage of NOSH Live early registration pricing through October 21.

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About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.