NOSH Live Winter 2021: How Meaningful Brands Attract Loyal Consumers
It’s getting harder to keep your consumers. Past purchasing behavior is no longer a fair measure of brand loyalty — and that’s something that has accelerated with the political and societal upheavals of the past two years. Consumers are now increasingly looking at a variety of the ways brands fit into their lives, and the ways that they intersect have changed.
Hartman Group CEO Laurie Demeritt has been exploring shopper values for more than 20 years; she will explain the new rules of customer retention and loyalty growth during a talk at NOSH Live, at the Loews Santa Monica Beach Hotel.
Demeritt, whose firm has recently completed studies on the consumer landscape and the shifting influence of brands within the overall retail environment, will discuss the way views on company mission, product quality, individual dietary habits, and pricing have evolved in the recent past, as well as the implications that evolution carries for brands’ ability to retain customers.
Entrepreneurial food companies are facing an increasing set of competitive pressures: with innovative private label brands battling for consumers on price and function, retention and loyalty are increasingly at risk unless a brand stands for the right mix of product and values. Attendees at NOSH Live will hear from Demeritt the best ways to balance that combination in a way that reaches — and retains — a loyal set of shoppers.
About NOSH Live
NOSH Live is a strategic two-day conference just for the natural food industry. NOSH Live Winter 2021 takes place on December 2nd and 3rd at the Loews Santa Monica Beach Hotel in Santa Monica, California. Join founders, top-level executives, investors, and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.