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Elevator Talk: Three Wishes Reimagines Cereal with Healthy Ingredients

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Ian Wishingrad is the co-founder of Three Wishes Cereal, a brand looking to innovate in the stale cereal category, crafting a healthier choice compared to traditional offerings in the set. The company aims to provide families with a familiar and easy breakfast option that’s grain-free, low in sugar and features protein-packed ingredients. The lineup, which has been in development for two years, just launched in New York health food stores and on Amazon, with plans to expand into more retailers. Wishingrad is open to working with strategic partners that have experience building food brands and round out their current team’s skill set.


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