Headlines
TRUBAR Goes Private for $173M, is Cocoa Cooling Off?, Game Day Predictions & More
This week, we’re investigating the significant tranche of M&A deals that defined the month of January, revealing who just bought squeezy sauce sensation Bachan’s, and making some ill-fated Game Day bets. Hey, what more could you ask for?
Marketing: NERDS, Pringles and Ritz Unveil Spots for The Big Game
From celebrity cameos to cause-driven messaging, brands across categories are using the Big Game to spotlight new products and creative strategies.
Judge Tosses David Antitrust Lawsuit, Plaintiffs to Amend Complaint
David Protein was handed an early victory this week in the antitrust lawsuit accusing it of creating an “artificial monopoly” for its alternative fat ingredient EPG after a New York federal court dismissed the case brought by competing food manufacturers.
TRUBAR Goes Private In $173M Acquisition
Publicly traded TRUBAR was acquired by an affiliate of privately held, Turkey-based snack company ETi Gida for $173 million in cash.
New Products: Collabs from A-Sha and Ghost, Plus Fly By Jing’s Hot Pot Bomb
In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.
Once Upon A Farm IPO Pulls In $198M
Once Upon A Farm is officially on the public markets. On Thursday, the baby and kid food brand announced it had raised nearly $198 million from selling about 11 million shares of common stock.
Inside Red’s Leadership Transition and Growth Strategy
Following months of conversations with the board about its next phase of growth, Michael Adair, the founder of Red’s All Natural, described handing off the reins of his frozen foods company in January to an experienced operator as a “natural evolution.”
Project Potluck Announces Inaugural Class Of Grant Recipients
Project Potluck, a non-profit organization supporting People of Color in CPG, announced the four recipients of its inaugural grant program.
Hershey: 2026 Will Be a Margin Recovery Year as Cocoa Prices ‘Find New Equilibrium’
The Hershey Company beat expectations for its fourth-quarter and fiscal year 2025 earnings today, driven in part by double-digit price increases implemented last year to hedge against cocoa commodity inflation.
Online Betting Platform Polymarket To Open Free NYC Grocery Store
Polymarket – the online prediction market platform that allows consumers to play the odds on everything from sports games, to the likelihood of military interventions, to the day Taylor Swift and Travis Kelce will get married – is opening a free public grocery store in New York City next week.




