NOSH Podcast: What Will It Take To Raise The Stakes For National Distribution?
Episode 29
Nosh Staff
In this episode:
This week on the NOSH Podcast, NOSH editor Carol Ortenberg, Editor-in-Chief Jeff Klineman and reporters Lukas Southard and Adrianne Deluca discussed mayo preferences in dating, olive oil brand Graza’s squeeze bottle controversy and the news that Whole Foods Market has redrawn its regional maps.
Then, Ithaca Hummus’ founder and president Chris Kirby and the brand’s natural channel sales manager Aaron Wallace share the strategies they utilized in growing the dip company’s distribution footprint. The two gave advice about how to make the move in a capital efficient manner as well as some cautionary tips about what a brand should or shouldn’t focus on when expanding its retail footprint.
In this episode:
06:05: Carol and the group debate if a person’s love (or hate in the case of Adrianne) of mayo belongs on dating apps.
08:38: Then, the NOSH team discusses the conversation about “copycat” culture in CPG that has erupted after olive oil brand Graza’s founder posted some inflammatory accusations about a competitor on LinkedIn.
16:18: Finally, Carol explains Whole Foods’ new regional maps and how that might impact the CPG food space.
21:19: For the interview, Lukas sat down with Ithaca Hummus to learn how to build an efficient national distribution model and how attention to detail can make a huge difference in being profitable as a brand grows.
“Buyers have a lot of brands on their desks and they don’t have the attention to spend on your business like you should and, ultimately, the key word in that is – it’s your business. It’s our business, we need to own it and not them.”
-Aaron Wallace, Ithaca Hummus Sales Manager
About The NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to podcast@nosh.com.
Show Highlights:
On this week’s show the team discusses mayo preferences in dating, an olive oil brand controversy and Whole Foods’ new regional map. Then, Ithaca Hummus chats about how they strategized growing from regional to national distribution.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.
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