NOSH Podcast: Scary to Scalable — A Self-Manufacturing Discussion

On this week’s NOSH Podcast, reporters Lukas Southard and Adrianne Deluca join NOSH editor Carol Ortenberg to consider Oatly’s new online marketing campaign, debate the implications of sesame seeds’ new classification as a “Big 9” allergen and discuss Hershey’s decision to acquire two Skinny Pop co-packing facilities as the company puts more emphasis on its snacking portfolio.

Then, Carol hears from Coconut Cult CEO Ari Raz about how self-manufacturing might put increased pressure on a brand but in the end allows for more flexibility in production and the ability to remain true to core values.

In this episode:

1:35 – Adrianne explains Oatly’s new online tongue-in-cheek website and the team discusses the impact of self-effacing marketing campaigns.

4:12 – Lukas talks about how some companies are countering the FDA’s move in January to add sesame to the list of Big Nine allergens. Carol discusses the implications of companies adding an allergen to products that might not have previously contained it and how the allergen community is reacting.

9:43 – The team discusses Hershey’s move to acquire two production facilities from its Skinny Pop co-packer and the chocolate company’s focus on its snack portfolio.

16:40 – For the interview, Carol talks to yogurt brand The Coconut Cult’s CEO Ari Raz about co-packing versus self-manufacturing a product. Raz discusses his change of heart when he took over the reins of Coconut Cult and shares news regarding new manufacturing capabilities.

“The process of being a self manufacturer went from being very scary, to extremely exciting. And now it’s going to become, as we continue to scale, a very lucrative operation for the brand.” -Coconut Cult CEO Ari Raz

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to podcast@nosh.com.

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The NOSH team talk about Oatly’s new online marketing campaign, sesame seeds’ new classification as a “Big 9” allergen, Hershey’s acquisition of two Skinny Pop co-packing facilities and an interview with The Coconut Cult’s Ari Raz about manufacturing decisions.