ZENB
Overview
ZENB (pronounced ZEN-bee) is a plant-based food company committed to helping people Eat Like It Matters. We exist to cultivate more conscientious eating…in our meals, for our bodies, and in the world around us. A global brand with vast presence in Japan and the U.K., ZENB debuted in the U.S. market in 2019 with domestic headquarters in Chicago. We take a plant-full approach as we reinvent everyday food using only real ingredients. Embracing the Japanese zenbu concept of WHOLE, we add less and waste nothing to unleash the flavor & nutrients of plants. ZENB offers a range of products that elevate deliciousness, including ZENB Pasta, ZENB Cracker Crisps, and on-the-go ZENB Agile Bowls, with an ongoing pipeline of products launching regularly. Our food development legacy stretches back over 200 years with a nature-driven, upcycling approach. To reinforce the importance of plant-forward fuel for high performance lifestyles, ZENB has teamed up with leading global sports teams, including the Chicago Cubs.
Pasta
Pasta
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?
New Products: Amia’s Migraine-Friendly Snack Line & ZENB’s Yellow Pea Lasagna
In this week’s notable new products roundup, Caulipower grows its collection of cauliflower-coated chicken products, Amia launches what it claims to be the nation’s first migraine-friendly snack line and The Coconut Cult Teams up with Simple Mills.
ZENB Introduces Lasagna and Cavatappi Made with (Only!) Yellow Peas
Watch out wheat pasta – better-for-you pasta is expanding into new shapes with the same cherished taste and texture thanks to ZENB.
Distribution: Yumi Launches Exclusive Product In Whole Foods; Undercover Goes Deeper At Costco
This week in distribution news, Yumi brings its functional kids’ snacks to Whole Foods, Undercover Snacks expands its partnership with Costco and egglife grows its retailer network with a deal at Food Lion.
ZENB Launches Cracker Crisps
You’ve heard of biologists and psychologists and maybe even planetologists, but soon there will be a new ‘ologist’ on the scene. ZENB, a plant-full, award-winning food company best known for its 100% yellow pea pasta, has launched its latest product innovation, ZENB Cracker Crisps (also made with 100% yellow peas plus olive oil and seasonings) and announces its search for a Lead Crackerologist.
ZENB Launches Yellow Pea Pasta at Sprouts Farmers Markets Nationwide
A yellow pea revolution hits grocery store shelves as ZENB, a Chicago-based plant-full food company, debuts its award-winning, single ingredient pasta at Sprouts Farmers Markets nationwide.
Distribution: Seal The Seasons Goes Local; BelliWelli Hits The Bullseye
In this distribution roundup: Seal the Seasons goes chain-wide with local product at Publix, BelliWelli hits the Target bullseye, Laoban Dumplings expands lineup and footprint at Costco, and more.
Retailers
Jewel-Osco
ZENB Pasta and Agile Bowls are available at Midwest Jewel-Osco stores.
Online/E-Commerce
ZENB Pasta, Agile Bowls and Cracker Crisps are available for purchase on Amazon.