Vital Farms
Overview
Vital Farms is an ethically focused, Certified Humane®, and Certified B Corporation producer of pasture-raised eggs. Vital Farms began with 20 Rhode Island hens, an Austin pasture and a commitment to animal welfare. Today Vital Farms works with more than 625 family farms. Every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards. Vital Farms is committed to conscious capitalism, taking into account the needs and risks of all stakeholders, from hen to farmer and from shareholder to consumer. We use emerging technologies like our automated egg processing system, advanced water filtration, and digital soil mapping to be energy efficient and sustainable. These efforts earned Vital Farms’ flagship egg washing and packaging facility (Egg Central Station) LEED® Gold Certification from the U.S. Green Building Council for its energy efficiency and water conservation. Vital Farms is also the #1 pasture-raised egg brand in the U.S. by retail dollar sales, and our net revenue surpassed $750 million in fiscal year 2025. Increasing consumer demand continues to drive our volume growth as we scale our mission to bring ethically produced eggs to tables across America. Vital Farms is currently available in more than 23,500 stores nationwide, meaning shoppers are likely already looking for our pasture-raised line on your grocery store’s shelves.
Pasture-Raised Eggs
Pasture-Raised Butter & Ghee
The grazing girls live a pasture-raised lifestyle on American family farms, supplying a rich milk for our 6th generation butter-makers to churn into something special. With 85% butterfat, we believe our pasture-raised butter can’t be beat. We bet you can taste the difference.
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The Specialty Egg Space Is Consolidating, But Bird Flu Isn’t The Impetus
Top producers in the specialty egg space are consolidating at a time when the supply chain is increasingly strained and prices for consumers are on the rise.
Vital Farms Hires Thilo Wrede As CFO
Egg & dairy company Vital Farms today announced the hiring of Thilo Wrede as CFO. Wrede will succeed the company’s current CFO, Bo Meissener, in March who has held the position since December 2020.
Taste Radio: When Looking For An Investor, Look For A Friend
This week, we sat down with the co-founders of Vail-based private equity firm Manna Tree Partners and the founders of three portfolio companies, Verde Farms, Health-Ade and Gotham Greens, to explore the relationship between investor and entrepreneur. The discussions revealed how their personal friendship established a baseline for trust and helped create positive outcomes for all involved.
Taste Radio: This Firm Is Investing Millions Into Brands That Will Change Human Health
This week we’re joined by Ross Iverson, co-founder and chief investment officer of Manna Tree Partners, a food-focused private equity firm whose portfolio includes stakes in Health-Ade, Gotham Greens and Urban Remedy. Iverson discussed the firm’s vision to improve human health by investing in better-for-you brands, why diligence plays a bigger role than innovation when evaluating companies and how Manna Tree assesses early-stage brands.
Market Share: One Year Past Its IPO, How Vital Farms Practices Conscious Capitalism
On this month’s Market Share we’ll hear from Russell Diez-Canseco, the CEO and president of Vital Farms, about the why the egg and butter producer’s decided to go public last year and how the choice allowed the brand to focus more on its mission.
Vital Farms Announces IPO
Ethical food company Vital Farms filed paperwork yesterday to raise up to $100 million in an initial public offering (IPO). The Austin-based company plans to list on the Nasdaq under the symbol VITL.
Vital Farms Launches Two New Pasture-Raised Products
With the mission to bring ethically produced food to the table, the pasture-raised pioneer Vital Farms introduces two first-of-their-kind products that bring more simplicity to the kitchen.
Vital Farms To Launch Pasture-Raised Ghee at Expo West
Vital Farms believes great ghee starts with better butter and that is why the pasture-raised pioneer relied on what they know best, ethical food and pasture-raising, with the launch of their pasture-raised ghee hitting shelves this month.
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