Vital Farms

Egg & dairy company Vital Farms today announced the hiring of Thilo Wrede as CFO. Wrede will succeed the company’s current CFO, Bo Meissener, in March who has held the position since December 2020.

This week, we sat down with the co-founders of Vail-based private equity firm Manna Tree Partners and the founders of three portfolio companies, Verde Farms, Health-Ade and Gotham Greens, to explore the relationship between investor and entrepreneur. The discussions revealed how their personal friendship established a baseline for trust and helped create positive outcomes for all involved.

This week we’re joined by Ross Iverson, co-founder and chief investment officer of Manna Tree Partners, a food-focused private equity firm whose portfolio includes stakes in Health-Ade, Gotham Greens and Urban Remedy. Iverson discussed the firm’s vision to improve human health by investing in better-for-you brands, why diligence plays a bigger role than innovation when evaluating companies and how Manna Tree assesses early-stage brands.

On this month’s Market Share we’ll hear from Russell Diez-Canseco, the CEO and president of Vital Farms, about the why the egg and butter producer’s decided to go public last year and how the choice allowed the brand to focus more on its mission.

Ethical food company Vital Farms filed paperwork yesterday to raise up to $100 million in an initial public offering (IPO). The Austin-based company plans to list on the Nasdaq under the symbol VITL.

With the mission to bring ethically produced food to the table, the pasture-raised pioneer Vital Farms introduces two first-of-their-kind products that bring more simplicity to the kitchen.

Vital Farms believes great ghee starts with better butter and that is why the pasture-raised pioneer relied on what they know best, ethical food and pasture-raising, with the launch of their pasture-raised ghee hitting shelves this month.