Vista Hermosa

At NOSH Live Day Two, industry leaders discussed the power of disruption, how the struggle of being an emerging brand’s founder is part of the growth and why setting realistic goals can lead to long-term success.

Plenty of CPG brands also supply foodservice operators in the U.S., but in Mexico, that ecosystem has been deeply ingrained for decades. It’s that relationship that Tacombi has set out to modernize in the U.S.

Vista Hermosa has recently expanded to new markets and created new versions for their already beloved totopos, tortilla chips that are made by cutting and carefully frying real table tortillas in sunflower oil and then dusted them with salt and chile powder. 

Dario Wolos, the founder and CEO of fast-growing Mexican-inspired restaurant chain Tacombi and consumer brand Vista Hermosa, spoke about his vision to share Mexican culture through authentic food, hospitality and experience, how the journey of building a business has come to define who he is as an entrepreneur and a leader, and his decision to align with acclaimed restaurateur Danny Meyer.

Vista Hermosa, the consumer packaged goods brand created by popular Mexican taqueria Tacombi, launches Burrito Bueno, a line of frozen burritos that is debuting at Whole Foods Market in select Northeast stores early this fall.