Social mission is a core tenet of many food brands — but is it enough to support a company platform? For This Saves Lives, social impact has now become just one part of its recipe for success as a food brand. With an expanded suite of offerings aimed at kids and refreshed messaging focusing on nutrition, the brand is now working to raise consumer awareness about the products themselves and establish itself as a “food first” company.

This Saves Lives, a delicious snack brand on a mission to end severe acute childhood malnutrition, has launched in 81 H-E-B stores in Texas.