The Good Bean

Kellogg Company is hoping consumers still get the once-you-pop-you-can’t-stop feeling from its new ‘wholesome’ take on Pringles.

Across categories, climate-friendly and carbon neutral foods at Expo East showcased a variety of approaches but entrepreneur’s operating in the space all shared a similar sentiment: consumers care about carbon, and food companies should too.

This week’s roundup of notable new products saw a protein brand collaborating with animal-free whey protein producer Perfect Day, a snack company rolling out Thai chili edamame snacking beans and a frozen produce brand offering the “Honeycrisp of strawberries.”

Two brands in the bean-based snacking segment — Beanitos and The Good Bean — revealed last week that they had struck a deal to go into 2020 as a unified company after The Good Bean acquired Beanitos’ assets in December. Beanitos investors, L Catterton, 2x Consumer Products Growth Partners, and BFY Capital are now each minority shareholders in The Good Bean.