Purely Elizabeth
Overview
We believe that food can heal. When you eat better, you feel better. It's that simple. That's why we use superfoods with vibrant flavors and rich textures to create foods you will obsess over.
Vibrant Oats
Grain-Free Granola Bars
Cauli Hot Cereal
Cauliflower-Based Breakfast
Collagen Protein Oats
Grain-Free Granola
Ancient Grain Granola
Pancake Mix
Superfood Cereal
Cookie Granola
Request Access to EditPurely Elizabeth Taps Surge In Snacking With New Cookie Granola Line
Elizabeth Stein, founder and CEO of Purely Elizabeth, believes she has created a new product type that adds incremental value to the category by opening up more granola use occasions throughout the day.
“We Need A Tipping Point”: Can New Research Unlock Regen Ag’s Potential?
Data collection, collaborative case studies… and farming? Those are the central tenets of a new approach to regenerative agriculture, spearheaded by a trio of two CPG brands and one non-profit
Purely Elizabeth Goes Mad For Regen Ag, Launches Impact Program
Purely Elizabeth is ratcheting up its sustainability commitments with the launch of the first Regenerative Impact Program, created in partnership with farmer-focused nonprofit Mad Agriculture. The program was created via a three-year pilot partnership agreement between the two companies.
Notable New Products: Superfood Cereal and Baked Pea Puffs
This week’s roundup of notable new products saw brands creating new products with fall-inspired flavors, turning popular pureed baby food into a new snack for toddlers and launching superfood cereals packed with Vitamin D3.
SEMCAP Food & Nutrition Division Makes First Investment in Purely Elizabeth
Private equity firm SEMCAP invested in Purely Elizabeth last November, the company announced today. The deal, part of a $50 million round, marks the first investment by the firm’s newly launched Food and Nutrition division, which is led by managing partner John Haugen, the former general manager of General Mills’ 301 Inc. investment group.
Purely Elizabeth Launches Pancake Mixes
The pioneer of ancient grains, Purely Elizabeth, is launching its latest innovation – three delectable, nutrient-rich pancake mixes, including a paleo-friendly, grain-free version and the first featuring grass-fed collagen.
Gallery: What’s New in Breakfast
Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine the breakfast category.
Innova Market Insights’ Top Trends in Sweets and Snacks
In a webinar this week, research firm Innova Market Insights listed its Top 10 Trends in Sweets and Snacks, and many of those characteristics were also displayed in products at the Winter Fancy Food Show in San Francisco.
Watch: The Wellness Consumer: How to Connect
The word “wellness” is a buzzy term in the food industry, but what does it really mean? At NOSH Live Winter 2019, Elizabeth Stein, founder and CEO of Purely Elizabeth; Neda Daneshzadeh, co-founder and partner at Prelude Growth Partners; and Colleen Wachob, co-founder and co-CEO of mindbodygreen, explored the world of the wellness consumer.
Taste Radio Ep. 192: The ‘Pure’ Path To Building A Successful Brand
Elizabeth Stein, founder and CEO of Purely Elizabeth, discussed how the brand’s focus on creating delicious, nutrient-dense foods has paid dividends since its launch in 2009. She also spoke about how the company has strategized around opportunities and challenges within a rapidly growing market for natural foods.
NOSH Live Day Two Recap: Authenticity, Innovation and Knowing When to Follow Your Gut
Day two of NOSH Live Winter 2019, held today in Santa Monica, California, offered insight from industry leaders on growing and scaling brands, cutting through the noise of a crowded space and when to follow your gut when making pivotal business decisions.
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