Perfect Bar

Perfect Bar is the flagship product of Perfect Snacks, marketed as The Original Refrigerated Protein Bar. Founded by the Keith family in 2005 in San Diego and inspired by their father's recipe, the brand makes organic, non-GMO, gluten-free refrigerated protein bars featuring freshly-ground nut butters, organic honey and 20+ superfoods. In 2019, Mondelez International acquired a majority interest. The lineup includes Perfect Bar, Protein+, Perfect Kids, Perfect Bites and, as of 2026, the oat-based Oaties line (Oatmeal Cookie Dough and Brownie Batter).