Osso Good

According to founder Greg Willsey, Los Angeles-based consumer brands holding company Venice Brands has always had a “unique business model,” launching in 2017 with a plan to found and incubate its own brands while also investing in others. But the firm is narrowing its focus, with a plan to outright acquire majority stakes or build out its own companies, such as its latest venture, online CBD marketplace Arrive Market.

With consumers hungry for low-sugar, protein-rich options — a trend that has recently migrated into cold cereals, of all places — brands are bringing bright ideas to other breakfast staples. Pasture-raised egg brand Handsome Brook Farm is launching egg yogurt under a new brand, Chikaraka, while superfood brand The Osso Good Company is launching nutrient-packed waffles made with bone broth.

The Osso Good Company, maker of ridiculously good, sippable bone broths and soups, announces its latest offerings: an Organic Vegetable Broth and Mushroom Vegetable Broth as part of its line of collagen-rich and nutrient-dense superfoods.

The Osso Good Company, maker of ridiculously good, sippable bone broths, recently launched Super Green and Roasted Beet Paleo Soups as part of its line of bone broth based Paleo Soups— rich, nutrient-dense soups that include the company’s high-quality organic chicken bone broth in each serving.