NUGGS
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Distribution Roundup: Barvecue Launches at Sprouts; Whoa Dough Expands to Festival Foods
In this week’s distribution roundup: Plant-based meat alternative brand Barvecue expands to Sprouts, Whoa Dough launches a Festival Foods, Ella’s Flats enter South Florida Publix, Rowdy Bar Expands to Whole Foods and SIMULATE introduces NUGGS to Stop & Shop.
Golden Nugget: Plant-Based Brands Mine Fast Food Formats
What’s next for plant-based brands? Chicken nuggets, it seems. Chicken is the most-consumed meat in the country, according to the USDA, and nuggets, like burgers, are an easy stepping stone for meat eaters to transition to a plant-based diet. They’re also particularly appealing to families and younger consumers, fit right in on restaurant menus, particularly fast food, and most importantly, are cheaper to make than other product types.
NUGGS Maker SIMULATE Raises $50 Million
Alternative protein company SIMULATE, maker of plant-based chicken nugget and patty brand NUGGS, announced today it has raised $50 million to fuel new product innovation and grow its retail presence both in the U.S. and internationally.
Distribution Roundup: NUGGS Lands in Walmart and Target; Fresh Cravings Hummus Hits Kroger
Plant-based meat company SIMULATE announced it had expanded distribution of its plant-based chicken nugget brand NUGGS to select Walmart, Sam’s Club and Target locations, marking the brand’s first move into larger, national retailers.
Chicken, Meet Software: Plant-Based Startup NUGGS Raises $4 Million
For Ben Pasternak, CEO and founder of plant-based chicken nugget brand NUGGS, the philosophy for launching a new brand is simple: “Whatever everyone else is doing, we should do the opposite.”
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