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Alternative protein company SIMULATE, maker of plant-based chicken nugget and patty brand NUGGS, announced today it has raised $50 million to fuel new product innovation and grow its retail presence both in the U.S. and internationally.
Plant-based meat company SIMULATE announced it had expanded distribution of its plant-based chicken nugget brand NUGGS to select Walmart, Sam’s Club and Target locations, marking the brand’s first move into larger, national retailers.
For Ben Pasternak, CEO and founder of plant-based chicken nugget brand NUGGS, the philosophy for launching a new brand is simple: “Whatever everyone else is doing, we should do the opposite.”
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