MingsBings

Moving outside the vegan space for the first time, frozen food brand MingsBings is adding four meat-based varieties to its lineup this week in a bid to broaden its consumer audience.

This week in distribution news, Yumi brings its functional kids’ snacks to Whole Foods, Undercover Snacks expands its partnership with Costco and egglife grows its retailer network with a deal at Food Lion.

MingsBings, a plant-based and gluten-free frozen food brand founded by Iron Chef Ming Tsai, will launch in The Giant Company, Giant Foods and Stop & Shop this month, increasing the brand’s retail presence by over 550 stores in the East Coast and Mid-Atlantic region.

In celebration of World Egg Day, Chef Ming Tsai and JUST Egg, one of America’s fastest-growing egg brands made entirely of plants, announced the launch of four new plant-based breakfast bings from Chef Tsai’s frozen food line, MingsBings, that will help make the first meal of the day more delicious and convenient.

Chef Ming Tsai may be best known for his Emmy award-winning television program, high-end restaurants or even for landing on People’s 50 Most Beautiful People list, but now he wants to be known for something else: creating an affordable alternative to the Hot Pocket. And he’s on his way — roughly a year after launching his new CPG endeavor, MingsBings, Tsai’s plant-based, frozen bings are sold in five flavors at stores across the East Coast, and are now targeting national distribution.