Mindright
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Expo West: Stryve Drops ‘Biltong’ from Packaging, Mindright Reformulates
In a roundup of news spotted at Natural Products Expo West 2023: Stryve rethinks its packaging, dropping the term “biltong;” Midnight reformulates to incorporate scientifically backed ingredients; and Fabalish expands its portfolio and launches a new look.
Brain Boost: Mindright Makes the Jump Into Chips
Functional food and beverage brand Mindright is moving further into the snack set with the launch of a new line of adaptogen-enhanced puffed chips.
Mood Food: Can Mindright Feed a “Happiness Hack?”
Mindright wants consumers to “get in a good mood via superfoods” and now it’s got an even bigger megaphone to do so. The snack brand, which was co-founded by former Buff Bake CEO and investor Chris Bernard and athlete Rob Dyrdek (via his venture studio Dyrdek Machine), last week announced it had raised $1.8 million from a star studded slate of investors. It’s just one more step in the brand’s quest to help Americans find their happy place.
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