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mele

Overview

mele is a wellness food brand transforming how people eat every day. The brand offers a balanced meal in a shake made of dried fruits, vegetables, nuts, and protein. It is reinventing the “meal replacement” concept with a new alternative that combines simple ingredients and a delicious taste. With its proprietary recipes, mele aims to provide its customers with the essential macronutrients, vitamins, and minerals they need to be productive and energized. mele offers three flavors—Supergreen, Rawberry, and Cocoa-nut—in both whey-based and plant-based versions. The shakes are easily made by mixing one mele packet with 8 ounces of water in a shaker bottle. Founded by Lauren Benbassat and Adam Benbassat, mele is leading the nutrition revolution with the philosophy that food should empower us. mele was created as a healthy solution to skipping meals and eating processed food. In a format designed for on-the-go consumption, it takes 30 seconds to make by mixing one mele packet with 8 ounces of water in a shaker bottle. Offering more than just protein, the brand’s proprietary formulas provide the optimal balance of complex carbs, healthy fats, fiber, and omegas, which collectively have powerful health benefits. A few of their star ingredients include organic coconut milk, organic flax seed, wheatgrass, mango, organic brown rice and pea proteins. With its low-glycemic index, mele’s nutrient-dense ingredient profile boosts productivity, promotes gut health, and decreases hunger. “We’ve spent over a year sourcing the highest quality ingredients, creating blends that taste delicious, and understanding our customers’ needs,” said Lauren Benbassat, CEO and Co-Founder of mele. “They want clean, functional food that delivers a nutritionally complete option at home, in between meetings, or on a flight. We’re building mele with integrity, transparency, and a big mission.” As a part of the company’s mission to provide better food to more people, a portion of all profits go to feed the hungry. "We have an opportunity to give back and are incredibly passionate about helping others eat and live better," added Benbassat.


a balanced meal in a shake
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