Khloud

Khloud is a functional snack brand founded by Khloé Kardashian that launched in April 2025 with Protein Popcorn, delivering 7g of protein per serving via its milk-protein-isolate blend, Khloud Dust. In April 2026 it added Protein Chips: whole-grain, non-GMO corn tortilla chips made with pea protein and avocado oil and no seed oils, debuting exclusively at Target in Sweet Heat, Nacho and Buffalo. Led by CEO and co-founder Jeff Rubenstein (previously Poppi), Khloud is sold in 29,000+ doors including Starbucks, Target, Walmart, Kroger and Amazon.