Kevin's Natural Foods

We’ve entered a new era of consumer goods, wherein brands have introduced such over-the-top innovations and collaborations in recent years that it has become nearly impossible to discern legit launches from April Fools’ prank products.

More takeaways from Expo West including more Canadian snack companies looking to expand their footprint in the U.S. and details on Kevin’s Natural Foods moving into the frozen aisle after its 2023 sale to Mars.

Less than a month after the idea of a possible sale surfaced, Kevin’s Natural Foods announced this morning that it was being acquired by Mars, Inc. for an undisclosed amount.

Kevin’s Natural Foods, the mission-driven line of flavorful, ready-in-minutes sous-vide entrées, sides, and sauces empowering people to eat clean without sacrificing flavor, is proud to announce its certification as a B Corp.

Kevin’s Naturals is doubling down on its paleo- and keto-certified refrigerated meals by bringing five new SKUs to market that feature sous-vide proteins and cauliflower pasta.

In this week’s Checkout, food tech company Plantible closes a $21.5 million funding round; Kevin’s Natural Foods secures investment; and The Campbell Soup Company reports its fourth quarter and fiscal 2021 earnings.