Jacked Granny

Jacked Granny is a US protein bar brand built around a minimal ingredient list, marketing itself as "the simplest protein bar ever" with 16g of protein and 180 calories per bar. Each bar uses roughly three to four whole-food ingredients: high-oleic runner peanut flour, egg whites and maple syrup, plus dried raspberries in the PB&J variety or Dutch-process cocoa in the Chocolate variety. The brand sells direct-to-consumer online, including wholesale multi-packs, and launched with a consumer-facing ad campaign in 2025.