Hero Bread
Overview
Hero Bread is a low-net-carb, 0g-sugar baked goods brand from Hero Labs, Inc. Its lineup spans sliced breads, bagels, buns and rolls, tortillas and flatbreads, Hero Noodles, and limited-edition items such as the Hero Shortbread Biscuit and Pretzel Bites. Products are formulated with ingredients including resistant wheat starch (a prebiotic fiber), wheat and fava bean protein, flaxseed and olive oil. Hero sells direct-to-consumer via one-time orders and subscriptions, offers a retail store locator, and lists foodservice partners including Crisp & Green, Just Salad and Freebirds.
Current Product Lineup
Distribution: ButcherBox Beefs Up With Target, Jesse & Ben’s Heads To Sprouts
Direct-to-consumer meat and seafood seller ButcherBox has expanded its digital reach by launching on Target Plus, Target’s third-party curated marketplace.
New Products: Sartori Cheese Ventures into Snacking, Fancypants Celebrates Spring
In this week’s notable new products roundup, cheese maker Sartori enters the snacking category, Fancypants unveils two limited-edition spring flavors, and Hero Bread expands its Crafted Collection.
Distribution: Hero Bread Hits Whole Foods; SAUZ Rolls Out To Sprouts
In this distribution roundup, Hero Bread hits Whole Foods nationwide, Sauz expands into Sprouts, and Lotus Foods partners with Walmart.
Inside the Movement Against Seed Oil
How did seed oils become the dietary demon du jour? And is a seeming rush to reformulate among a handful of brands justified?
Breaking Bread: ‘We Went From Zero to Hero Last Year’
Low-carb bread brand Hero is expanding its retail footprint to 3,500 doors after a year of significant growth.
No retailers or e-commerce options have been specified for this brand