Golden Ratio

After hiding in plain sight for years, could low-acid coffee be having something of a moment? While it may represent just a fraction of the larger coffee market, the low-acid segment has become a small but steady profit generator for a handful of rising brands looking to separate themselves from the pack, whether as a central element or as a complementary piece.

Maybe they aren’t sports bras or vitamins, but food and beverage brands are establishing a presence among the country’s fastest-growing direct-to-consumer companies. Fly By Jing, Tea Drops and Golden Ratio were among the CPG names to feature in the top 25 fastest-rising D2C brands in Q4 2021, according to new research by Similarweb.