Ghost
Overview
GHOST Energy is the ready-to-drink energy line of GHOST, a Las Vegas–area sports nutrition and lifestyle brand founded in 2016 by Dan Lourenco and Ryan Hughes. Launched in 2020 through a joint venture with AB InBev, the 16 oz cans are zero sugar with 200mg of natural caffeine, L-carnitine and nootropic ingredients on a full-disclosure label. GHOST is known for licensed flavor collaborations such as WARHEADS, Sour Patch Kids and, in 2025, a limited-edition A&W Root Beer. Keurig Dr Pepper agreed in October 2024 to acquire GHOST, taking an initial 60% stake.
Clear Protein Isolate
Uncategorized
New Products: Collabs from A-Sha and Ghost, Plus Fly By Jing’s Hot Pot Bomb
In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.
Ghost Goes Deeper in Food Set with Protein Bar Launch
A year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching this month.
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