FitJoy

In this week’s notable new products roundup, Lesser Evil teams up with RIND to launch Piña Colada popcorn, Clevr introduces a new line of SuperTeas and YumEarth expands its Ultimate Line of sweet treats.

On the NOSH Podcast, the team discusses the strategies brands use to boost perception of their sales strength, the Chicago Venture Summit, the impact of SPACs in CPG and an interview with FitJoy president Norman Taliaferro.

Watch reporter Lukas Southard talk with FitJoy’s founder and president Norman Taliaferro about the brand’s progression from whey protein bar into grain-free snack company. Taliaferro explains how building an inclusive brand is more important than individual product callouts.

Where does a floating grocery store land during a pandemic? What about a curated snack service for office workers? As most daily activities move online, businesses whose plans rely on disrupting the everyday grind with exciting new products need to move forward — including snack services and experientially-focused popup retailers.

FitJoy Foods, which has rapidly expanded with its lineup of grain-free, on-the-go snacks, will unveil grain-free peanut butter-filled pretzel nuggets at Natural Products Expo West (Booth 8118). The snack will be provided complimentary in the event’s media room and begin hitting shelves in September with a $5.99 on-shelf price.

If you thought that snacking on puffs meant noshing on empty calories, think again. Grain-free snack leader FitJoy has launched a line of Grain Free Protein Puffs, making healthy snacking yummier than ever.

Austin-Based nutrition company, FitJoy, has announced its launch of the first-ever grain free pretzels.