Dirty Dough
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Crumbl Sees Rise in DTC Rankings Amid “Utah Cookie Wars”
Amid what has been dubbed the “Utah Cookie Wars,” specialty cookie brand Crumbl has experienced growth in its direct-to-consumer sales. According to data from media company 2pm, Crumbl ranked 19 out of 700 DTC companies with an estimated revenue of $125,560,000 the week of August 29.
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