Better Sour
Overview
Better Sour is an award-winning company that’s reinvigorating the gummy candy category with globally-inspired sour fruit flavors. Each 1.8 oz bag of Better Sour is 100% plant-based and contains only 60 cal and 3g sugar. Founded by Iranian American best friends from the Hawaiian Islands who grew up on deliciously tart fruits and snacks, this certified women and minority owned company is here to unleash sour power!
Product Lineup
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Better Sour Names Former Good Crisp Company Exec Steve Wangler SVP of Sales
Globally-inspired gummy candy maker Better Sour announced today that Steve Wangler has come out of retirement to serve as the company’s SVP of sales.
Expo West: Better-for-You Chewy Candies Encompass Nostalgia, Global Flavors
In what some have deemed the new wave of candy, brands are actively seeking out new ingredients, textures and global flavors to capture consumers’ attention, and their wallets.
Better Sour Hits the Bullseye
Globally-inspired gummy candy brand Better Sour has expanded to more than 1,500 doors nationwide, including nearly 500 Target stores.
Distribution Roundup: Maazah Hits The Target, Supergut Goes Into Retail
In distribution news, Maazah brings its Afghan dizzling sauces to Target, Funky Mello finds its way to Whole Foods Market locations in the Southwest and Supergut dips its toe in retail at Sprouts and Erewhon.
Top Trends on Tap in 2024: Snacks, Drugs and Rock ‘n Roll
What’s in store for 2024? Several industry experts provided insights on trends across packaged food and beverage launches, plus advice for entrepreneurs.
Seeking Retail “Taste Makers,” Better Sour Debuts At Erewhon
Better-for-you gummy candy maker Better Sour will make its retail debut across California Erewhon stores this month; the products will be available exclusively at all nine locations until July before expanding into other retail accounts.
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