A-Sha
Overview
A-Sha Foods USA creates "Food to Fuel our Future" with 8 main product verticals, beyond just the best ramen noodles on the market. All manufactured with transparency, innovation, sustainability, and premium quality in mind, we continue to innovate in the ramen category (and beyond) by coupling technology with our heritage to create food that is healthier and kinder to our bodies, more sustainable and looks beyond our present ecosystem towards a future where non-perishable foods may be the best alternative.
Current Product Lineup
New Products: Collabs from A-Sha and Ghost, Plus Fly By Jing’s Hot Pot Bomb
In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.
New Products: A-Sha Heats Up, MiLa Gets Sweet
In this week’s notable new products roundup, A-Sha expands its product collaboration with First We Feast’s Hot Ones, MiLa joins forces with pastry chef Dominique Ansel to create its first dessert soup dumpling, and Nestle Toll House celebrates football season with a mashup of two fan-favorite foods.
New Products: Illy’s Regen Ag Coffee, Yellowstone’s Cowboy Cuisine
In this week’s notable new products roundup, Patagonia Provisions spices up its line of tinned fish products, Lenny & Larry’s introduces a protein-packed chocolate-covered wafer bar and Ruby Hibiscus Water collaborates with Bjorn Corn on a new snack.
Distribution: Pasta Rummo Goes National With Whole Foods Market; Real Good Foods Lands in Publix
Pasta Rummo, which touts itself as the first pasta worldwide with a third-party “al dente” certification, has gone national with Whole Foods Market. Consumers can now find the brand’s 11 classic and gluten-free pastas at the retailer, including its Shells and Mezzi Rigatoni, which are exclusive to WFM through the end of this year.
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