Erin Cabrey

While plant-based meat alternatives continue to rise in popularity, many brands are facing the challenge of reconciling a premium price point with a desire to reach more consumers. Brands seeking to move beyond the natural channel and deepen their presence in conventional retail are looking for ways to create accessibility through lower prices, but they face hurdles in the form of manufacturing and ingredient costs, and in some cases, regulation, they say.

Plant-based meat brand Meatless Farm announced this week the close of a $31 million funding round, which the UK-based company will use to accelerate its growth into other markets, including the U.S. The brand, which launched in 2018 and sells pea and soy protein-based burgers, grounds and sausage patties and links, also plans to continue to invest in “bold” approaches to marketing as it builds brand awareness internationally.

Plant-based beverage brand Elmhurst 1925 is making its first foray beyond drinks with the launch of an oat milk-based soft serve mix. The line will be released under a new sub-brand called Elmhurst Creamery, which will house all future plant-based food innovations as the brands gears up for expansion into new categories.

Natural meat snack brand Vermont Smoke & Cure has been sold to sausage company Johnsonville LLC and will operate as a subsidiary, the company announced last week.

Whether it’s in the form of a powder, beverage or snack bar, “Huel is food,” according to founder Julian Hearn. The meal replacement product brand, which seeks to be “lifestyle” oriented rather than just a quick bite, is now expanding beyond sweet offerings into its first savory item, Huel Hot & Savory.

Nutrition platform brand Bulletproof 360 today announced a $13 million capital raise to fund the brand’s omnichannel expansion and the development of products in new and existing categories. The raise was led by Beliv, the Latin America-based business unit of multinational beverage corporation the CBC Group, and Rocana Ventures along with existing investors CAVU Venture Partners and Trinity Ventures.

While it’s fairly common for startup food brands to face challenges in their first few years, there aren’t too many that are thought of as nice-to-haves. Still, Joel Warady believes that things could be a lot worse as he moves into the president’s role at keto-friendly snack brand Catalina Crunch.

Food company Sovos Brands announced today it has signed an agreement to acquire pancake and waffle mix brand Birch Benders, deepening Sovos’ presence in the breakfast and snacking categories as it seeks to expand the brand’s distribution, marketing efforts and product offerings. The transaction is expected to close by the end of October.

Canadian frozen food brand Sol Cuisine announced last week the close of a $10 million funding round as the plant-based brand looks to expand its U.S. distribution footprint, while also investing in new marketing efforts and product innovation.

In June, both leaders and ordinary people who work in the food and beverage industry spoke out against racism as national protests in response to the killing of George Floyd brought to light issues surrounding systemic inequality. Now, brands, distributors, retailers and advertising agencies have begun to take action, or build upon previously established efforts to address this inequality, particularly through programs and initiatives designed to support the advancement of BIPOC entrepreneurs.